Build4People is very proud to announce the first video clip of its online exhibition “Cambodia’s Green Pioneers” (ពិព័រណ៍តាមអនឡាញពីការងារគម្រោងសាងសង់ដើម្បីមនុស្ស ក្រុមស្រឡាញ់ភាពបៃតងមុនគេនៅកម្ពុជា). The exhibition includes a series, in which local pioneers of sustainability will be introduced for their environmentally friendly behaviour and sustainable entrepreneurship.
Promoting environmentally friendly activities must be seen as an important challenge as Cambodia’s vivid economic development of recent years has led to increasing incomes of its urban population but also went along with rising environmental degradation, which shows e.g. in a continuous loss of green spaces and water bodies, growing air pollution, tremendous waste issues, as well as in excessive consumerism of parts of the urban population.
Against this backdrop, Build4People aims to raise awareness of these problems among the urban citizens, which serves as an important prerequisite for behavior change. By providing visibility and public acknowledgement to pioneers of pro-environmental behaviour, they can function as role models, inspiring the people to act in a more environmentally friendly way.
The Build4People Online Exhibition “Cambodia’s Green Pioneers” is therefore considered as an important participatory intervention to support a change of mindset among Cambodia’s population. The aim is to use role models to strengthen social norms, enhance people’s self-efficacy, and encourage more environmentally friendly everyday behaviors. By featuring a diverse set of sustainability pioneers, we aim to inspire the urban population to replicate their sustainable lifestyles.
The first video clip of the Build4People Online Exhibition “Cambodia’s Green Pioneers” introduces Prof. Dr. Sok Serey, Vice-Head of the Research Office of Royal University of Phnom (RUPP). His ambition is to spread the message of sustainability among the staff and students at his university. This is also evident in his daily life: Serey regularly uses a bicycle as sustainable mode of urban transportation. Get more insights into his environmentally friendly lifestyle by watching the clip.
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