The Build4People team is happy to announce the recent publication of a video clip documenting the Build4People WP1-WP6 Science Workshop at Royal University of Phnom Penh on 28 February 2028.
The key objective of this workshop was to introduce and to discuss with local stakeholders two interconnected milestones, the “Build4People Awareness Campaign” and the “Build4People Exhibition” with the title “Cambodia’s Green Pioneers”. Both envisaged activities are considered as important participatory interventions to contribute to a change of mindset of Cambodia’s urban population, to enhance their self-efficacy, and to lead to more urban sustainability based on more environmentally friendly behaviour.
The Build4People exhibition (due to publication in November 2024), for example, intends to increase the public visibility of a diverse set of sustainability pioneers aiming to inspire the urban population to replicate their sustainable lifestyles. As a basis for both interventions serves the process of community based social marketing, a sound scientific approach when it comes to foster sustainable behavior. implementation plan of the two above interconnected milestones.
The WP1-WP6 Science Workshop gathered a broad public of multi-stakeholders from academia, civil society, public administration, and the corporate sector, within and beyond the scope of the German government funded Build4People Project. At the beginning, there was a concise theoretical introduction to community based social marketing by Dr Anke Blöbaum, providing insights into awareness campaigning and the significance of role models in the field of sustainable urban transformation. This was followed by two parallel sessions to generally collect basic ideas how to implement such a campaign in urban Cambodia and to discuss how to identify adequate role models in Cambodia and how to define specific selection criteria. A second round of discussion focused on more practical questions of implementation, e.g. in regard of the content of the posters in terms of interview information on the role model, graphic design, or concrete dissemination of the campaign. A last session of the workshop focused on the joint preparation of a PR video clip to kick-off the Build4People Awareness Campaign and the call for Green Pioneers.
Finally, the organising team was particularly interested in gaining dedicated supporters of the Build4People Awareness Campaign and Build4People Exhibition “Cambodia’s Green Pioneers” to empower the Royal Kingdom of Cambodia on its meaningful pathway towards more sustainability.